As a core implementation approach to advance sexual and reproductive health and rights, FMP utilizes
C4H – an evidence-based process that utilizes a mix of communication tools, channels and approaches
informed by learnings and concepts from the social, behavioral and communication sciences to drive rights based, transformative individual and collective change in health behaviors in communities.
Our C4H interventions aim to create long-lasting behavior and social change among the communities we
serve.
- Amplify the voice of adolescents, youth, women whose rights are being violated and forgotten communities: traditional and modern innovative community engagement platforms help ensure that target population engages in all phases of the intervention, and they are central in the implementation.
- Changing Social Norms: helps changing social norms that sustain harmful practices, opposition to modern contraceptives and norms that degrading women and girls and promote norms that enable the adoption and maintenance of pro-social, rights-based behaviors.
- Supports addressing barriers hampering demand for SRHR services by using people-centered approaches to understand and build on what people think and feel, challenge what is wrong and create motivations for behavior change.
- Help identify the root causes underpinning fundamental obstacles such as power imbalance, gender inequality, discrimination and stigma: both qualitative and quantitative evidence generation is key in understanding social and individual drivers to inform tailored program design.
